Full service
360Player
360Player is an all-in-one platform for sports teams, clubs, and organizations. It offers powerful tools for communication, training, performance analysis, payments, and administration—bringing everything together in one seamless solution.
No need to juggle multiple apps or spend hours on repetitive admin tasks. By streamlining operations and supporting development on every level, 360Player helps sports organizations perform at their best.
Visit 360player.com
Sports management software
Founded 2012
HQ Stockholm
Strategic planning
To drive growth and visibility for 360Player.com across global markets, our strategic focus will span three core digital marketing pillars: Paid Social, Paid Search, and Organic Search. The goal is to scale user acquisition, boost brand awareness, and position 360Player as the leading platform for team sports management and player development.
Client Journey Mapping
After identifying key events throughout the year, we developed a comprehensive customer mapping plan through the funnel—one that not only enhances the performance of each individual channel, but also strengthens synergies and creates a cohesive web of interconnected marketing activities.
Given the platform’s reach across multiple sports and regions, the strategy also considers seasonal variations in sports calendars and the diverse range of audience segments—including coaches, club directors, players, and parents. Campaigns will be strategically timed to align with key recruitment, training, and competition periods for each sport and region, while messaging will be tailored to resonate with the unique motivations and needs of each audience group.
Paid Social
Setting up a detailed campaign plan across multiple markets and platforms formed a key part of the strategic foundation. In close collaboration with the client, we mapped out which creatives would best align with both the campaign objectives and the characteristics of each advertising platform—ensuring the right message reaches the right audience, in the right format.
As part of our forward-looking approach, we also explored the potential of emerging and alternative platforms to expand reach and engagement. This included testing new channels such as TikTok—to engage younger, mobile-first audiences—and X (formerly Twitter), to support real-time engagement, event-based marketing, and brand positioning within the sports conversation.
Each platform was assessed not only on its performance potential, but also on how it could complement and amplify results across the full marketing mix. The goal is to create an agile campaign structure, supported by continuous testing and iteration, where performance insights inform both creative development and budget allocation.
Ultimately, the strategy aims to build a scalable, multi-market digital ecosystem that supports both short-term conversions and long-term brand equity—driven by data, shaped by creativity, and aligned with 360Player’s business objectives.
Paid Search
We implemented a structured, intent-driven Paid Search strategy tailored to each key market. Campaigns were built around sport-specific and high-conversion keywords, with ad copy and landing pages aligned to user intent. Continuous optimisation and A/B testing ensure we stay efficient while driving qualified traffic and measurable results.
Organic Search
Our Organic Search strategy focuses on long-term growth through high-quality content, technical SEO, and strong localisation. Efforts are concentrated on priority markets, with a focus on sport-specific search intent and building topical authority. The goal is to achieve sustainable visibility, increase organic traffic, and keep positioning 360Player as a strongly trusted solution in the sports management space.
