Mission

Helsingborgs Auktionskammare contacted us because they were hoping for better results in the digital area than their previous agency was able to achieve.

For them, it was important to reduce the costs of digital advertising and streamline the advertising process.

hbgauktionskammare.se

Development since project start

Statistics – May 15, 2019

Costs per conversion

-60%

Image Views

64%

Ongoing measures

The first thing we did was to redo the structure of Helsingborgs Auktionskammare's Google Ads account, write new ad texts, and design new image ads.

On a monthly basis, we have then optimized the ads to reduce their costs while trying to maintain the number of conversions.

Result

Since the start, we have reduced the total click cost from SEK 2.05 to SEK 1.75, while their cost per conversion decreased from SEK 160 to SEK 100.

The result: A very satisfied customer whose sales are steadily increasing.

Sample of Hesingborgs auktionskammare's offer

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