PAID SEARCH & ORGANIC SEARCH
Ottobock
Ottobock is a global leader in orthopedic solutions, specializing in prosthetics, orthoses, and exoskeletons. With over 10,000 employees in nearly 60 countries and more than 400 patient care centers, Ottobock has been at the forefront of innovation for over 100 years.
Our collaboration with Ottobock began in April 2023, focusing on organic and paid search for Ottobock Care, a key subsidiary in the Nordics. The success of this initial engagement quickly led to an expanded partnership, and we now work with both Ottobock Care and Ottobock to enhance visibility in the Swedish market.
Visit ottobock.com
Med-tech (prosthetics & orthotics)
Founded 1919
HQ Duderstadt, Germany
Trusted partner through change and growth
In addition to driving continuous growth for Ottobock Care through SEO and paid search, we have supported the brand through strategic milestones. This includes managing the rebranding from Aktiv Ortopedteknik to Ottobock Care, where we played a central role in the SEO planning and project management surrounding the website migration. Alongside that, we have worked on improving conversion flows and ensuring the site’s performance stayed strong through the transition.
Meanwhile, for Ottobock, our focus has been on increasing visibility within their core business area — prosthetics. As their presence in the Nordics grows, we have also supported content localization efforts for the Norwegian, Danish, and Finnish markets, ensuring messaging is relevant and search-optimized across regions.
Progress since project initiation
Statistics 1/4 2023 – 22/2 2025
+376%
Top 3 ranking positions
+365%
#1 ranking positions
“I can highly recommend Noor. The work is carried out on time, within the budget and gives results. In addition, they are easy to deal with.“
Maria Strandberg – Digital Marketing Specialist @ Ottobock (Greater Nordic Region)
Results
Our work has delivered strong results. For Ottobock, we have reached top positions for all key prosthetics-related keywords. For Ottobock Care, we saw a 320% increase in organic traffic prior to the migration — allowing them to surpass several of their main competitors in the Swedish market. With two active collaborations and shared goals, we continue to work towards long-term visibility and success across the Nordic region.
