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Cramo
Cramo is a leading provider of equipment rental services, offering a wide range of products and solutions to businesses across various industries. From construction equipment to tools and machinery, Cramo provides essential rental services that help companies in need of temporary equipment solutions. With a strong presence across Europe, Cramo is known for its commitment to providing high-quality products and exceptional customer service. Their goal is to help businesses increase efficiency and productivity by offering the right equipment at the right time.
Visit cramo.se
Rental of machinery and equipment
Founded 1953
HQ Solna
Our collaboration
Since the beginning of our collaboration in 2021, Noor Digital has had the privilege of partnering with Cramo to develop a long-term, data-driven SEO strategy. With a clear objective to strengthen their organic presence and ensure key products and services were visible to relevant audiences—both nationally and locally—we set out to build a sustainable approach that could scale with the business. The result? A significant boost in visibility and new all-time highs in organic traffic year after year, supporting a digital presence that reflects Cramo’s position as a market leader.
The Results
The efforts have delivered clear results:
Significant improvement in search rankings for targeted keywords
Consistent year-over-year increase in organic traffic across the site
Enhanced local SEO visibility, especially in competitive regions
Improved technical performance and UX, benefiting both SEO and conversions
Avg. non branded organic traffic
Statistics September 2021
vs. September 2024
+60%
Top 10 keywords development
Statistics September 2021
vs. September 2024
September 2021
All keywords
1 299
Top 4-10
788
Top 1-3
511
September 2024
All keywords
2 560
Top 4-10
1 641
Top 1-3
919
+97%
Top 10 keywords
Increase of impressions
Long-Term partnership
Throughout our partnership, we’ve maintained an ongoing, close relationship with Cramo, providing continuous support and adapting the strategy to meet evolving needs. This has included regular check-ins, proactive adjustments, and workshops aimed at educating Cramo’s team in Sweden on best SEO practices. The goal has been not only to empower Cramo’s Swedish team but also to enable them to share this knowledge with colleagues in other countries, such as Finland, the Baltics, and beyond. By equipping their team with a deeper understanding of SEO, Cramo can now disseminate this expertise across different regions, ensuring consistent digital strategies across their international locations. Our agile, hands-on approach has been key in ensuring that the SEO strategy remains relevant as market conditions and Google algorithms evolve, helping Cramo maintain a unified, effective SEO presence across all markets.
Discover your potential!
Want to learn more about how we can help your company grow with SEO, just like we did for Cramo?
